Micheal A. Kamins: Sales & Marketing Disc 2 of 2 CD Track Listing

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Micheal A. Kamins Sales & Marketing Disc 2 of 2 (1999)
The New York Times Pocket MBA Series\n\n25 keys to Selling your Products\n\nRead By: Grover Gardner YEAR: 1999
This misc cd contains 15 tracks and runs 67min 46sec.
Freedb: d10fe00f
Buy: from Amazon.com

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  1. Micheal A. Kamins - How To Generate Repeat Purchases (03:51)
  2. Micheal A. Kamins - Establishing A Brand Name Is A Key Strategic Advantage (04:45)
  3. Micheal A. Kamins - The Inherent Advantages Of The Pioneer Brand (03:43)
  4. Micheal A. Kamins - How Can The Follower Brand Compete (03:14)
  5. Micheal A. Kamins - Can New Products Give New Life To Companies? (06:34)
  6. Micheal A. Kamins - Issues Relating To Effective Product Strategy (04:52)
  7. Micheal A. Kamins - Pricing Could Be Tricky. What Should I Charge? (04:33)
  8. Micheal A. Kamins - Effective Ways To Promote Your Product (04:17)
  9. Micheal A. Kamins - Advertising As A Promotional Tool (04:38)
  10. Micheal A. Kamins - Distribution As An Effective Component Of Marketing Strategy (04:05)
  11. Micheal A. Kamins - How To Effectively Integrate The 4 P's Of Marketing (03:17)
  12. Micheal A. Kamins - International Marketing As A Potential Focus Of The Company (04:24)
  13. Micheal A. Kamins - Case Study: A Marketing Success Story (03:40)
  14. Micheal A. Kamins - Case Study: A Marketing Challenge (02:54)
  15. Micheal A. Kamins - Future Directions Of Marketing Strategies (08:49)


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