John Cummuta: The Wealth Machine - CD7 CD Track Listing

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John Cummuta The Wealth Machine - CD7 (2003)
This misc cd contains 9 tracks and runs 67min 55sec.
Freedb: 860fe909
Buy: from Amazon.com

Category

: Music

Tags

: music songs tracks misc Speech

1. John Cummuta - Keeping your sales letter personal (11:04)
2. John Cummuta - Developing your USP (03:55)
3. John Cummuta - Selling benefits, not features/ the offer (05:52)
4. John Cummuta - Layout, design, headlines, postscripts, copywriting (13:35)
5. John Cummuta - Editing and rewriting (06:27)
6. John Cummuta - Positioning, deadlines, objectives (03:42)
7. John Cummuta - Jargon, humor, repetition and style (07:17)
8. John Cummuta - Telemarketing (07:51)
9. John Cummuta - In-house telemarketing vs. outside services, lists and other tips (08:06)